The sale of the XBOX platform has always lagged behind in Japan even from the days of the original console release. The X360 has also been unable to beat the Japanese maker’s (Sony and Nintendo) game systems in terms of number of units sold. In light of the current market situation in Japan, Microsoft yesterday announced that it would reduce the price of all the Xbox 360 systems this month. Here is what Gamespot reports:
Today, at a Tokyo media event, Microsoft announced that it is slashing the prices of all three of its Xbox 360 models…in Japan. Starting on September 11, the 120GB Elite will go from ¥47,800 (about $441*) to 39,800 ($368) and the newly 60GB Pro will go on sale for ¥29,800 ($275)–¥5,000 ($46) less than its 20GB predecessor. Most significantly, however, is the price cut of the hard drive-free Xbox 360 Arcade, which will see a drastic drop from ¥27,800 ($257) to ¥19,800 ($183).